AG: OpenAI's Sora Video Model is Live

While normally we prefer not to send two notes in one week, we’ll make an exception for the release of OpenAI’s Sora model which came out on Monday. We think this is something worth paying attention to. Check out the AI generated commercial we produced below, and we think you will understand why. It’s pretty groundbreaking.

ChatGPT Sora has Arrived!

The folks at OpenAI have delivered on their 12 days of Shipmas with the release of their Sora video generation tool for ChatGPT Plus and Pro users.

By way of demonstration: In mere minutes, we put together a high production value 20-second commercial for a fictional product. An output that would have taken days, required a team of staff, and cost thousands of dollars to produce, now available to anyone with $20.

This is the power of modern AI. While the technology will empower businesses and creatives, allowing them to create stunning content for virtually no cost, it will have considerable impacts on the marketing, advertising, and entertainment spaces.

What does video advertising look like when everyone has a studio on their PC? What will entertainment look like when we can create feature length films from simple text prompts?

Management teams need to begin dedicating meaningful budget and mindshare to how they can leverage AI in their businesses. If they don't, well, they won't have to wait long to see why they should have…

*The video is fully AI generated. Audio overlay from Elevenlabs.

About the Author: Brodie Woods

As CEO of usurper.ai and with over 18 years of capital markets experience as a publishing equities analyst, an investment banker, a CTO, and an AI Strategist leading North American banks and boutiques, I bring a unique perspective to the AI Geekly. This viewpoint is informed by participation in two decades of capital market cycles from the front lines; publication of in-depth research for institutional audiences based on proprietary financial models; execution of hundreds of M&A and financing transactions; leadership roles in planning, implementing, and maintaining of the tech stack for a broker dealer; and, most recently, heading the AI strategy for the Capital Markets division of the eighth-largest commercial bank in North America.